The humans behind the brand

CLEO was founded by two friends and classmates, Spence & Andrea, who were brought together by a shared passion for expanding access and ending the stigma around cannabis based wellness

Spencer Perron - CLEO Founders
Andrea Berrios - CLEO Founders

SPENCER

ANDREA

What I've Done

  • Graduated University of Wisconsin – Madison with BBAs in Finance & Entrepreneurship (On Wisconsin!)
  • Started my career as a management consultant with Bain & Company in Chicago
  • Left Bain and entered the cannabis industry in 2018; have since worked in senior management for two leading vertically integrated California cannabis brands
  • Started an MBA at UC Berkeley’s Haas School of Business (Class of 2022)

What I've Done

  • Graduated from Texas A&M with a BS in Economics and a Master of International Affairs (Gig ‘Em!)
  • Started my career as a management consultant with Bain & Company in Dallas
  • Moved to Bogotá, Colombia to help start a Bain Colombia office
  • Started an MBA at UC Berkeley’s Haas School of Business (Class of 2022, Go Bears!)

What I Do Now

  • I manage operations, legal, finance, and go-to-market strategy at CLEO

What I Do Now

  • I manage product design & packaging, web development, marketing, and customer engagement at CLEO

What Drives Me / Why I'm Here

  • I love being where the action and ambiguity is. Cannabis is one of the most dynamic industries out there and is such a rare and unique opportunity. To me, it’s the perfect commercial and social opportunity to help define how cannabis emerges from prohibition and what it will look like for future generations. I’m passionate about seeing the industry grow and progress, so everyday consumers can experience the benefits of this plant

What Drives Me / Why I'm Here

  • Coming from an under-represented background (on a few fronts), it’s uncommon to see someone who shares even one of my identities thriving in the cannabis industry. I’m proud to have the opportunity to shape the future of the cannabis industry and pave the way for others like me.

More About Me

  • I’m a lifelong Type-1 Diabetic and am passionate about hemp and cannabis as healthier alternatives to alcohol
  • I come from a long lineage of farmers and scientists, but am the first in my family to pursue a business career
  • I love health, fitness, and outdoor adventure – in my free time, I’m in nature, or on two wheels, riding my bike or motorcycle

More About Me

  • I’m an out and proud member of the LGBTQIA+ community
  • I’m also a proud Latinx woman, with deep roots in Nicaragua, and a native Spanish speaker. We chose the name CLEO because it’s easy to say in English and Spanish
  • I’m a huge specialty coffee lover – I currently own four different coffee brewers, and I’m always looking to expand my collection

SPENCER

Spencer Perron - CLEO Founders

What I've Done

  • Graduated University of Wisconsin – Madison with degrees in Finance & Entrepreneurship
  • Started my career as a management consultant with Bain & Company, Chicago
  • Left Bain and entered the cannabis industry in 2018; have since worked in senior management for two leading vertically-integrated California cannabis brands
  • Started an MBA at UC Berkeley’s Haas School of Business (Class of 2022)

What I Do Now

  • I manage operations, legal, finance, and go-to-market strategy at CLEO

What Drives Me / Why I'm Here

  • I love being where the action and ambiguity is. Hemp/cannabis is one of the most dynamic industries out there and is such a rare and unique opportunity. To me, it’s the perfect commercial and social opportunity to help define how cannabis emerges from prohibition and what it will look like for future generations. I’m passionate about seeing the industry grow and progress, so everyday consumers can experience the benefits of this plant

More About Me

  • I come from a proud lineage of farmers, whose children became scientists, but am the first in my family to pursue a business career
  • I’m a lifelong Type-1 Diabetic and am passionate about hemp and cannabis as healthier alternatives to alcohol
  • I love health, fitness, and outdoor adventure – in my free time, I can be found exploring nature, or on two wheels, riding my bike or motorcycle

ANDREA

Andrea Berrios - CLEO Founders

What I've Done

  • Graduated from Texas A&M with a BS in Economics and a Master of International Affairs (Gig ‘Em!)
  • Started my career as a management consultant with Bain & Company, Dallas
  • Moved to Bogotá, Colombia to help start up a Bain Colombia office
  • Started an MBA at UC Berkeley’s Haas School of Business (Class of 2022, Go Bears!)

What I Do Now

  • I manage product design & packaging, web development, marketing, and customer engagement at CLEO

What Drives Me / Why I'm Here

  • Coming from an under-represented background (on a few fronts), it’s uncommon to see someone who shares even one of my identities thriving in the cannabis industry. I’m proud to have the opportunity to shape the future of the cannabis industry and pave the way for others like me.

More About Me

  • I’m an out and proud member of the LGBTQIA+ community
  • I’m also a proud Latinx woman, with deep roots in Nicaragua, and a native Spanish speaker. We chose the name CLEO because it’s easy to say in English and Spanish
  • I’m a huge specialty coffee lover – I currently own four different coffee brewers, and I’m always looking to expand my collection